August 17, 2017

Joliet Turns Windy Thunderstorm Into Its Latest Success With 550,110 You Tube Viewers

July 6, 2012 by · Leave a Comment 

What is it some people say about all publicity being good? The Joliet (IL) Slammers hit the publicity jackpot, in a very unusual—and scary—manner this week, and more than half a million people have seen the visual evidence.

Since no one was injured when a major thunderstorm hit Silver Cross Field in the suburban Chicago community, I believe there was a message in the fact it was the Slammers, not other teams, who got dumped on.

It has seemed evident to this typist for some time that President Bill Waliewski’s staff has become quite adept at utilizing modern technology and taking advantage of all sorts of social media to market the second year team, which also holds the title of defending champion in the 14-team Frontier League and was honored by Ballpark Digest as 2011 Logo and Brand of the Year.

So, when unusually high winds kicked up during the storm and hoisted the entire infield tarp off the field during the weather explosion, even trapping Waliewski under it for a time, the alert staff knew how to “promote” the near disaster.  They adeptly uploaded more than four minutes of video from the team’s Ustream channel to You Tube, including announcer Aaron Morse’s calm turned not-so-calm description, and 550,110 viewers, many of whom we can be certain never knew the Joliet Slammers existed now are aware of the team.

The moral of the story, obviously, is that if such avenues as You Tube, which has a dozen or more of Slammers videos up for viewing these days, are available, good for Waliewski’s worker-bees for taking advantage to get their message out.  No cost, just ingenuity, which also goes for Facebook, Twitter, Pinterest and everything else in the social media realm.

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WANT ADDITIONAL INDEPENDENT BASEBALL COVERAGE?

(This is  an excerpt from the column Bob Wirz writes year round on Independent Baseball.  Fans may subscribe for 2012 at reduced rates at www.WirzandAssociates.com, enjoy his blogs, www.AtlanticLeagueBaseball.com and www.IndyBaseballChatter.com, or comment to RWirz@aol.com.  The author has 16 years of major league baseball public relations experience with Kansas City and as spokesman for two Commissioners and lives in Stratford, CT.)

See www.IndyBaseballChatter.com and www.AtlanticLeagueBaseball.com

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Ziegler Wins Monthly Award, Then Departs for Mexico

In what virtually was a simultaneous development, Wichita, KS first baseman C. J. Ziegler was named American Association Batter of the Month then left the league to play in the Mexican League.

Ziegler had an imposing 12-home run month and hit .351 before departing.  He was the league leader with 13 homers, shared the top spot in RBI (44) with Cesar Nicolas of Sioux Falls, SD and was hitting .333.

Abilene‘s Joe Weik Tops Everyone at .412

Independent Baseball had two .400-hitting outfielders entering play Thursday, with Joe Weik of Abilene, TX (North American League) at .412 and Michael Lang of Sioux City, IA (American Association) at .405.  The top ten hitters plus the leader in every league:

Player

Pos

Team

League

Avg.

 AB

 H

HR

RBI

Weik, Joe

OF

Abilene

North American

.412

153

63

  9

  36

Lang, Michael

OF

Sioux City

American Association

.405

121

49

  4

  25

Giarraputo, Nick

IF

New Jersey

Can-Am

.399

148

59

15

  39

Gabriel,Chad

OF

Fort Worth

North American

.388

147

57

  3

  24

Brodin, Joash

IF

London

Frontier

.388

170

66

  7

  39

Jova, Maikel

OF

San Rafael

North American

.384

112

43

  5

  29

Kahaulelio, Jake

2B

Wichita

American Association

.381

160

61

  4

  29

Herrera, Javier

OF

Rockford

Frontier

.377

167

63

  6

  47

Alberts, Tim

OF

Amarillo

American Association

.377

183

69

  8

  41

Yan, Ruddy

OF

Rio Grande

North American

.375

104

39

  0

    9

Other Lg. Leaders

Godwin, Adam

OF

Lancaster

Atlantic

.347

268

93

  1

  23

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